These days, more people are viewing your website through a different lens than a desktop. In January, 55% of web usage in the United States was attributed to mobile. That means more than half of US Internet users are using a phone or tablet to access your content online. In social media alone, about 60% of total time is spent on mobile devices. During the month of July, we saw that one out of four users encountered Social Factor’s website via mobile. Long gone are the days of a static website filled with text, hawking your services. Your social media strategy should be much more evolved than that.
Responsive web design refers to the concept of creating a website with multiple formats that can be scaled to fit a number of devices. From a four inch smartphone screen to a high resolution desktop monitor, responsive web design is intended to respond to the user’s resolution.
Some may not want an identical experience across all platforms, and instead may want a unique mobile version. Trying to meet desktop and mobile users in the middle for one experience can often leave both unhappy. Mobile websites should be designed to load quickly, be easily readable on a small device, and keep in mind that the user will interact with your site by touching links, menu bars, etc. Some content may require the interaction that only a mobile website can provide. However, redirecting to a mobile version when users search for your site can waste valuable time and lead to a high bounce rate.
Can’t decide whether a responsive design or mobile version is right for you? Here are five reasons to consider a responsive website for your business today.
1. It will cost less.
Creating revenue with minimal expenses is the objective of every successful business. Developing and managing two URL’s and two websites will equal a higher cost of administration.
2. Responsive means compatible.
A responsive website is built to be accessible across all devices. No matter if you open the site on an Android or a 55 inch monitor, the content will remain the same. However, a mobile site will have to handle the differences between a touchscreen device and a keyboard driven device. Even between mobile devices, the experience can be vastly different.
3. A unified SEO strategy.
With responsive design there is no need to create different content for your mobile site and all of your search engine optimization is available on mobile as well as desktop. This allows those who create and market the content on your site to be focused on one avenue to reach potential customers.
4. You won’t lose any capability.
Mobile versions of websites tend to truncate content and cut down on features. This is due to the limited real estate of a smaller screen. With a responsive website, your full website is available in a scaled format.
5. Can you risk it?
With more users on mobile devices than ever before, can you afford not to have your website optimized across all devices? Customers can easily become frustrated when viewing a website that loads too slowly or isn’t optimized for their device.
We can help you choose the optimal social strategy for your business. Start a conversation with us.
© 2017 Social Factor. All Rights Reserved.