Over the past five years, the influence of social media on our society has been hard to deny. Elections are won on social media. Celebrities are made, and broken, on social media. And, of course, products are marketed on social media. So, Social Factor took a look back at the last five years to see how social media has grown.
In 2009, Facebook, LinkedIn and Twitter, referred to as “The Big Three” around our office, were just at the beginning stages of growth. Many of 2013’s popular social platforms such as Pinterest, Google+, Vine and Instagram, didn’t even exist.
We are spending more time on social media than ever before and using our mobile devices to do so; 27% of every hour on the Internet is dedicated to social media. We are making purchasing decisions based on recommendations from friends, promoted posts and product reviews found on social media. And all demographics of our society are becoming increasingly active in the space, with those over 55 years of age as the fastest growing adopters.
With these staggering social media usage statistics in mind, there is no doubt that social media is prolific and an important part of day-to-day life in 2013. But beyond being an important part of life, it is an increasingly important part of marketing. Over at Social Media Today, they state that social media lead conversion rates are 13% higher than the average lead conversion. 52% of marketers have found a customer on Facebook, 36% have found a customer on Twitter, and 43% have found a customer on LinkedIn in 2013.
So check out our “A Look at Social Media: 2009-2013” infographic to see the growth of social media over the past five years. If you want to know how to make social media a part of your marketing plan, drop us a note at [email protected].
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