Understanding your audience is key to creating content that resonates. We utilize industry best practices and the latest technologies to tell your story in a way that informs, engages, entertains and ultimately, converts your audience from prospects to customers. By developing the right mix of content and tactics, we earn the right to sell, so your audience is more likely to see your call to action and take advantage of the opportunity.
Cisco, a Fortune 100 company and a leader in the global technology industry, wanted to increase thought leadership, raise executive visibility, and support the brand’s key messages, by supporting the social media content of a SVP of enterprise networking.
Through Social Factor’s Digital Audit + Strategy, a unique digital strategy was built on the executive's goals, target audiences, key messages, and tone of voice. This foundation prioritized generating brand awareness and thought leadership with the executive’s target audiences on Twitter and LinkedIn. To drive impressions and engagement, a variety of fresh and trending content designed to spur conversation was sourced from Cisco-owned, third-party, and online influencer channels.
After two years of Social Factor support, this executive’s social media content generated:
To help develop and support its online audience, Cisco, a Fortune 100 company and a leader in the global technology industry, partnered with Social Factor to support several executives during various Cisco Live events around the world.
Before each event, Social Factor collaborated with each executive to identify topics and messages based on his or her agenda to develop a custom digital strategy. This strategy guided Social Factor’s pre-event content development, real-time moderation, and content efforts during the event.
The Social Factor team used Cisco Live U.S., the largest of these highly engaging conferences, to successfully launch a social presence for a new executive that in one week generated:
We pitched the “Thank You for Posting” concept, with the idea to create a physical representation of all of Toyota’s fan posts placed on a vehicle. An engaging, time-lapse video shared the reason Toyota was thanking its fans and captured the Toyota team covering a vehicle with the fans’ actual social media content printed on oversized sticky notes. The completely organic campaign leveraged a new hashtag (#WeWentPlaces) to tie into the brand’s existing
After Toyota spent a year placing an emphasis on social fan engagement, Toyota fans generated over 10,000 pieces of content across the brand’s social channels. A Fortune Global 500 company, Toyota wanted to creatively acknowledge and thank its fans for taking the time to engage with the brand.
This standalone campaign included 28 organic posts across Facebook, Twitter, Instagram, and YouTube that generated:
COBLATION◊ plasma technology from Smith+Nephew has enabled over 10 million ENT procedures since 1998. The Social Factor team was tasked to not only identify patients that may have an upcoming need for an ENT procedure, but also identify parents of potential young patients. Social Factor created and deployed a complete digital experience that described the impact a COBLATION◊ wand can have on procedures, giving patients a faster recovery time with reduced chance of post-surgery negative effects.
After a complete strategic audit and development process, the Social Factor team worked with Smith+Nephew to launch MyTonsils - a digital platform including website, blog, social channels, and paid media. This platform targeted potential Patients through Organic/Paid search and social media to educate patients and point them toward an ENT surgeon in their area that uses COBLATION◊ technology. For the Sales Team, Social Factor created an eBook for each Sales Representative with trackable links to measure each surgeon lead.
In our first program year, over 5,000 patients were driven to sites of ENT surgeons using COBLATION◊ to schedule a consultation for their surgery need, with tracking to each individual practice so the Sales Team could promote this to their surgeons.
DARR Equipment Co., a family-owned industrial equipment supplier with a 60-year history, needed to complete its digital transformation. Benchmarks for success included driving qualified traffic to its new website, identifying a more effective way to acquire leads and establishing and growing a social media presence for increased brand awareness.
Social Factor executed a three-phase, strategic approach that started by establishing social media and driving website traffic through engaging and authoritative content, that included National Forklift Safety Day. By integrating direct and digital marketing through activation at onsite events like the Houston Livestock Show & Rodeo, Social Factor drove brand awareness. Finally, a marketing and sales automation program was launched to deliver qualified leads.
After Darr partnered with Social Factor for a year: