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Audience Focused.
Captivating Content.

Understanding your audience is key to creating content that resonates. We utilize industry best practices and the latest technologies to tell your story in a way that informs, engages, entertains and ultimately, converts your audience from prospects to customers. By developing the right mix of content and tactics, we earn the right to sell, so your audience is more likely to see your call to action and take advantage of the opportunity.

social content development + strategy
creative campaign development
blog writing
live events + activations
influencer programs
promotions
social listening + insights
paid media
email marketing
High-Concept, Fan Engagement Video Driving 1.2+ Million Organic Impressions

Solution

We pitched the “Thank You for Posting” concept, with the idea to create a physical representation of all of Toyota’s fan posts placed on a vehicle. An engaging, time-lapse video shared the reason Toyota was thanking its fans and captured the Toyota team covering a vehicle with the fans’ actual social media content printed on oversized sticky notes. The completely organic campaign leveraged a new hashtag (#WeWentPlaces) to tie into the brand’s existing

Situation

After Toyota spent a year placing an emphasis on social fan engagement, Toyota fans generated over 10,000 pieces of content across the brand’s social channels. A Fortune Global 500 company, Toyota wanted to creatively acknowledge and thank its fans for taking the time to engage with the brand.

Results

This standalone campaign included 28 organic posts across Facebook, Twitter, Instagram, and YouTube that generated:

18,000+
Engagements
47,000+ Total views
250% Increase in
Website Conversions

Situation

Smith & Nephew, a global medical equipment company, needed support for its MyTonsils division to connect parents and potential patients with resources about its proprietary COBLATION◊ technology.

Solution

Social Factor recommended digital tactics to raise awareness of COBLATION◊, drive traffic to the MyTonsils website, and increase “Find a Doctor” searches. A MyTonsils Facebook Page was created to reach parents and caregivers, with social care moderation to answer questions quickly and authoritatively regarding tonsillectomies and COBLATION◊ technology. Social Factor leveraged a Facebook paid media strategy and a refresh of Smith & Nephew’s Google Ads strategy to broaden awareness and reach of the MyTonsils brand. Finally, a digital toolkit, including an e-book, social media content, and a news release, was created to support physicians using COBLATION◊ and to build loyalty to the brand.

Results

After six months of Social Factor implementing these digital tactics, MyTonsils website and social media generated:

175%+
increase in website page sessions 250% increase in conversions
1.6+ million Facebook paid media impressions
9,500+ Facebook paid media clicks
150,000+ AdWords impressions
3,500+ AdWords clicks to the website
350+ engagements with the S&N sales team
Generating 150+ Qualified
Leads Per Month

Situation

DARR Equipment Co., a family-owned industrial equipment supplier with a 60-year history, needed to complete its digital transformation. Benchmarks for success included driving qualified traffic to its new website, identifying a more effective way to acquire leads and establishing and growing a social media presence for increased brand awareness.

Solution

Social Factor executed a three-phase, strategic approach that started by establishing social media and driving website traffic through engaging and authoritative content, that included National Forklift Safety Day. By integrating direct and digital marketing through activation at onsite events like the Houston Livestock Show & Rodeo, Social Factor drove brand awareness. Finally, a marketing and sales automation program was launched to deliver qualified leads.

Results

After Darr partnered with Social Factor for a year:

75%+
of website traffic driven by Social Factor campaigns
150+ leads generated per month
3x growth of social media following to over 4,400 total fans
30,000+ impressions
and 350+ link clicks during the hiring campaign