let’s connect. contact us.

Executive Leaders.
Brand Ambassadors.

Every organization has a built-in message amplification system -- its executive leaders. Our executive thought leadership program takes an organization’s top executives and makes them social media all-stars. By seamlessly integrating with an executives existing PR or corporate communications team, we become the social extension of your external communications team.

Through Social Factor’s Digital Audit + Strategy process, our team identifies missed opportunities, established best practices, and recommends the optimal tactics to position an executive as a recognized, industry thought leader. Our process is proven. And the results speak for themselves.

We also offer a social media training program that prepares your organization’s executives to leverage thought leadership in a way that benefits your brand and extends your key messages to a broader audience.

social content development
blog writing
reporting + optimization
live-event support
paid media
best practices
social media training
organization-wide seminars
promotions

Our Case Studies.

SVP of Enterprise Networking
4+ Million Impressions and 10,000 Followers

Situation

Cisco, a Fortune 100 company and a leader in the global technology industry, wanted to increase thought leadership, raise executive visibility, and support the brand’s key messages, by supporting the social media content of a SVP of enterprise networking.

Solution

Through Social Factor’s Digital Audit + Strategy, a unique digital strategy was built on the executive's goals, target audiences, key messages, and tone of voice. This foundation prioritized generating brand awareness and thought leadership with the executive’s target audiences on Twitter and LinkedIn. To drive impressions and engagement, a variety of fresh and trending content designed to spur conversation was sourced from Cisco-owned, third-party, and online influencer channels.

Results

After two years of Social Factor support, this executive’s social media content generated:

4+
million
impressions
200,000+ engagements
10,000+ total followers (an increase of over 125%.)
The executive’s digital presence was also leveraged to promote over 20 corporate blogs, four guest blogs in third-party publications, and as a guest speaker at prominent industry conferences including Cisco Live, Gartner IT Symposium/Xpo, and Wi-Fi NOW.
250,000+ impressions, 25,000+ engagements, and 80+ new followers in one week

Situation

To help develop and support its online audience, Cisco, a Fortune 100 company and a leader in the global technology industry, partnered with Social Factor to support several executives during various Cisco Live events around the world.

Solution

Before each event, Social Factor collaborated with each executive to identify topics and messages based on his or her agenda to develop a custom digital strategy. This strategy guided Social Factor’s pre-event content development, real-time moderation, and content efforts during the event.

Results

The Social Factor team used Cisco Live U.S., the largest of these highly engaging conferences, to successfully launch a social presence for a new executive that in one week generated:

250,000+
impressions
25,000+ engagements
80+ new followers
The Social Factor team operated with a 15-hour time difference during Cisco Live Melbourne over three days to monitor the event conversation, create authentic engagement, and launch real-time content to generate: 100,000+ impressions 4,500+ engagements 60+ qualified followers
SVP of Security
160% Increase in Social Media Followers

Situation

Cisco, a Fortune 100 company and a leader in the global technology industry, wanted to increase thought leadership, raise executive visibility, and support the brand’s key messages through the social media content of a SVP of security.

Solution

Through Social Factor’s Digital Audit + Strategy, a unique digital strategy was built on the executive's goals, target audiences, key messages, and tone of voice. This foundation prioritized generating brand awareness and thought leadership with the executive’s target audiences on Twitter and LinkedIn. To drive impressions and engagement, a variety of fresh and trending content designed to spur conversation was sourced from Cisco-owned, third-party, and online influencer channels.

Results

After two years of Social Factor support, this executive’s social media content generated:

160%
increase in social media followers (5,000+ total followers)
2.5+ million impressions
147,000+ engagements
The executive was also recognized as one of “25 tech influencers to follow on Twitter” by TechRepublic and one of the “15 Top Software and Tech Execs to Follow on Twitter” by SDxCentral.