With designed custom data connection tools and processes for meshing with social media management systems as well as native data from the social channels themselves, our Analytics team is uniquely suited to extracting insights from the data of community management.
We combine backgrounds in analytics and moderation to deeply understand the stories behind the data, giving you a clearer picture of your audience.
A national restaurant chain asked us to support their holiday promotion with additional moderation around the Thanksgiving - Cyber Monday period. They had engaged with a national recording artist to an appearance in the Macy’s Thanksgiving Day Parade as well as custom content for their digital channels.
Our social listening enabled us to accurately predict a 3X lift over their projected social engagement, and increase staffing appropriately.
The results were reduced response times, no backlog in comment response, and increased engagement during the promotion.