Fender needed help capitalizing on the social buzz & branding opportunity created by their biggest guitar show of the year, that featured 16 new product announcements.
Social Factor deployed to build a moderation team, trained on brandvoice, setup live event workflow/escalation paths, and took over moderation responsibilities during the show (Friday – Monday) on the music manufacturing industry’s biggest stage.
Our team addressed nearly 5,000 items, generating hundreds of responses and millions of impressions, including direct interactions with several high profile musicians during the event. The event created enormous brand lift for Fender. The volume flow was heavy over the weekend with Social Factors team processing 250+ items per hour.