In the summer of ‘21, Cracker Barrel launched its new Care It Forward initiative to amplify care and connection as the country emerges from a year of social isolation. Rooted in the company’s history of caring for employees and guests like family, the effort aims to both demonstrate and inspire acts of care.
Cracker Barrel asked Social Factor to publish and moderate 51 pieces of content across Facebook, Instagram, and Twitter.
Social Factor partnered with CB and their creative team to facilitate all asset management, content calendar, and prompt post deliveries for the length of the campaign. Additionally, Social Factor helped foster excitement and engagement with the campaign through community moderation, use of the campaign hashtag, and positive comment highlighting.
Sentiment was 63% positive on tracked engagements.