SITUATION
After a year of managing recovery and brand love engagement for Cracker Barrel across their main social media platforms, Social Factor proactively created a Tik Tok playbook for Cracker Barrel. We recognized the need for the playbook after Cracker Barrel began posting videos to the platform for their “Care It Forward” campaign with a low success rate.
SOLUTION
Our team collaborated to worked to build awareness around the Cracker Barrel brand on Tik Tok. Our solution was a three-part activations leveraging brand ambassadors, mentions and engaging with related content.
For the activation we combined witty engagement and responses to posts/ videos that mentioned Cracker Barrel directly or indirectly.
Then strategically searched out high follower creators who love the brand and post about the CB food and culture often.
RESULTS
The overall results to date have been outstanding:
The account has increased followers by 84.6% to date.
Likes have increased by 174.48%.
Recently, Social Factor has made 49 comments on videos which received a total of over 58,000 Likes.
