We’ve mentioned in the past that “Real Time Marketing” is the real deal. The trend of live-streaming is a perfect representation of this “real time” phenomena. Live-stream apps (like Meerkat, Periscope, YouNow, etc.) have been increasingly become popular in the social media world. Live-streams of situations like events or even the simplest of tasks can be shown with the press of a button.
Did you think live-streaming was a passing trend? You thought wrong! Facebook is now a proud contributor to the live-stream movement with it’s new feature, Live.
With the growing popularity of the concept of live-stream, Facebook decided to take it’s own approach with live-stream by creating “Live”. So far, Live can only be used by public figures who have verified Pages on Facebook. The Facebook project manager, Vadim Lavrusik, blogged that:
“Every day, athletes, musicians, politicians and other influencers use Facebook Mentions to share and connect with their fans, and more than 900 million people are connected to public figures on Facebook.”
Facebook Live allows public figures with verified Pages to upload live videos from Facebook Mentions to their fans. It’s been advised to be used for activities like Q&As, announcements, behind the scenes, and any other interaction with their fans. Like any marketing opportunity, these public figures will want to grow their fan base in any way possible, and that’s where Live comes into play.
Features of Live
Live provides public figures with a way to further grow their fanbase. Live-stream videos from these public figures will be uploaded on News Feeds, allowing fans to comment, share, and like on the videos. During the live-stream broadcast, these public figures can see and respond to comments from fans in real time.
Celebrities, like country artist, Luke Bryan, and others have already started using the new feature. All they have to do is hit “Go Live” to start their broadcast. In real time, they can monitor viewer counts, comments, and reactions. Once they’re done with their live-stream, they just hit “Stop”.
Once their live-stream is finished, the public figure user can have their video up on their Facebook Page for as long as they desire. This gives fans a chance to see the full live-stream if they missed it the first time, or if they want to view the whole broadcast again. If Luke Bryan or any other public figure decides they no longer wish to have their video featured on their Pages, it can easily be removed from their Page.
“But…I’m not a public figure.” That’s okay!
Even if you’re not a public figure, and you don’t have a verified Page, it’s still beneficial to pay attention to these sorts of trends that are occurring in social media. Depending on the success of Live and it’s usage among public figures, Live has the possibility to transfer over to the general public as a common feature regular users use (like Periscope and Meerkat currently do).
If you want more information on all the latest social media trends, contact us today!
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