Why Facebook is like Beyoncé: New vs. Tried and True

Beyonce Facebook

In today’s culture, sensationalized acts like Iggy Azalea dominate the radio. With Iggy’s song “Fancy” stuck in everyone’s heads they forget that Beyoncé came out with her incredible single “Drunk in Love” just a few months prior. Acts that have been around forever seem to get pushed to the back burner every time something new comes along. The same goes for social media outlets. New platforms like Vine come along and Facebook is eclipsed by its popularity. Facebook and Beyoncé are becoming increasingly comparable as they fight to stay relevant within their own spheres.

These two powerhouses have been around for just upwards of 10 years and they’ve both come a long way. Facebook was originally created as a digital yearbook for college students at Harvard University and quickly developed into a worldwide social networking platform. As its popularity increased, Facebook expanded into corporate pages, direct chat, news capabilities, and the ability to advertise within user feeds. Beyoncé had humble beginnings as well. She started as a young black girl in Houston trying to make it in an all girl group called Girl Time, which evolved into Destiny’s Child. She went solo in 2002 and has expanded her career to meet the demands of her popularity just like Facebook. She has grown into a pop-culture icon and, like Facebook, is a symbol for the millennial culture.

There is no denying that Facebook and Beyoncé are intertwined into today’s culture. There isn’t a person on this earth who hasn’t heard of Facebook. Especially after they delved into film industry as well with the release of The Social Network, which exposed the story of Facebook’s founder Mark Zuckerberg. Beyoncé broke into the film industry as well and showed the world that she is more than just a singer with her roles in the Austin Powers film Goldmember and her award nominated performance in Dreamgirls. When she sang the National Anthem at President Obama’s Inauguration she proved that not only is she a symbol for pop-culture, but also for females, African Americans, and the nation as a whole.

They’ve both proven that they have enormous staying power and the reason behind that is their ability to adapt. Facebook equipped their users with tools to expand their network and interact with a higher and broader volume of people and companies as it grew. They also gave the companies the ability to track metrics and increase their reach. When smartphones became the new norm, Facebook went mobile and created an App. Likewise, Beyoncé’s venture into the film industry was a crucial adaptation for her career. She was able to stay on top of trends by releasing hit singles in between her albums to stay on the radio. Her most recent endeavor was her self-titled visual album that was released without any promotion in 2013.

Both Facebook and Beyoncé have shown that they can keep up with the times and adapt to fit their environments, but what does that mean for their newbie counterparts, Iggy Azalea and Vine? Some might argue that they are equally as popular, with Vine giving users and companies 7 seconds of fame and Iggy being the next big female talent, but does longevity trump trend? Social media and pop-culture are trend based, so the obvious answer might be to go with Vine or Iggy, right? Well, let’s consider that the ability to surpass a trend equivocates timelessness, which can be doubly important to a brand. Sensationalized platforms like Vine and artists like Iggy Azalea may dominate the limelight for now, but Beyoncé and Facebook have been living in it for a decade. The next big thing is always the exciting, but the one that’s been around, the tried and true, that’s where the most action is.

Author: hannah.young

Facebook, Social Media, Uncategorized