Channel Strategy & Content Operations

Strategy connects social media to broader business objectives and uncovers new areas where insights and testing can unlock greater social value. Here’s how we get all your channels sharing the right messages at the right time:

Weaving The Social Channel Fabric

We ensure every channel has purpose, clarity, and sustainable content to connect audiences with brands across countries, business units, and marketing stakeholders.

Connecting Wires

We work directly with each social network to ensure business managers, credentials, ad accounts, and tracking assets are all implemented following every best practice.

Corralling Creative

We help teams turn campaign creative into social posts, while finding efficiencies to lower costs and improve performance.

National Restaurant Chain

Beating the Summer Heat of a Content Publishing Rush

Our Challenge

  • Client launched a new initiative to welcome guests back to on-premise dining following the height of the pandemic
  • With a company history of caring for employees and guests like family, the effort aimed to demonstrate and inspire acts of care
  • Client asked us to publish and moderate reactions to the 50+ pieces of content supporting across Facebook, Instagram, and Twitter

Our Solution

  • Set and managed all content and asset logistics plans with client and agency creative partners
  • Developed posting and moderation schedules from campaign calendar, with real-time status updates for all stakeholders
  • Amplified positive sentiment by engaging with reactions, answering questions, and rapidly addressing issues

The Results

  • Total campaign reach for all content published over 16M users
  • Engagement levels that beat average benchmarks and previous successes, including: over 92K likes, over 22K shares, and over 7K comments
  • Significant positive sentiment from audience reactions across the entire campaign (63% of measured messages)

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