The Industrial Revolution changed the face of manufacturing and transportation. Currently, the social media revolution is changing the methods through which companies can communicate with consumers. The interconnectedness of today’s society requires businesses to shift their attention toward communication outlets that are valuable to today’s consumers. Social media is overshadowing traditional advertising as the tool for communication and promotion. By using a social media site such as Facebook, where 3.5 billion pieces of content are shared per week, your business can generate leads that create valuable customer relationships and assist in customer retention.
The infographic below details key areas of consumer attention that can facilitate brand awareness and increase customer communication:
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