Here’s another week of noteworthy news stories. Facebook is investing heavily in video content created specifically for its new video hub, Facebook Watch. WhatsApp is stepping in the monetization world as it seeks to use Facebook Ads to spark chats between businesses and consumers. As influencer marketing continues to rise in popularity, Instagram is making proper adjustments in the tools it offers for these campaigns. Continue reading to learn more about these stories.
Following the announcement of the Watch feature, Facebook is planning to invest up to $1 billion dollars in original video content. The social-media giant is taking large strides in the direction of a connected, online video platform, with an emphasis on higher quality content. With its extensive customer database and advertising system, targeted ads during these videos could grow to be quite valuable to brands.
WhatsApp has reported that it plans to eventually charge businesses for the ability to use its platform. Companies won’t have access to message consumers unless a conversation is initiated with them first. Following in the strategy of Facebook Messenger, WhatsApp has enabled a “Send WhatsApp Message” option on Facebook advertisements to help incentivize consumers to message brands on WhatsApp.
Instagram now offers business partner tags, an approval process and detailed measurement for influencer marketing within Facebook. This eliminates the need for the inclusion of “#ad” while still remaining transparent in marketing efforts. Businesses have to approve the tags they receive before the content will publish, and they will have the ability to measure whole campaigns in addition to individual posts.
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