THE SITUATION
In its mission to enable mobility around the world through excellence, a leading global tire manufacturer engaged Social Factor to facilitate crucial transitions affecting social media. With a global team making many autonomous decisions at the regional and even country level, the iconic brand needed a clear path to simplify the chaos into a manageable operation that could further the universal brand goals of the enterprise.
OUR SOLUTION
Social Factor interviewed key stakeholders from 15+ regions and completed a review of current tech stack to build a plan that would deliver the following key benefits:
- Streamline brand social footprint
- Create a secure environment for account access
- Enable operational action from the voice of the consumer
- Provide understanding and contextualize success through classic data analysis
- Establish global procedures for effective, consistent, and sustainable brand representation across social media
RESULTS
As a result of these interviews, and with a clear plan ahead, Social Factor provided an audit, social media playbook, and these five specific deliverables:
- Account Consolidation
- Credentials Management and Account Sunsetting
- Listening Dashboard Optimization
- Measurement Guidelines
- Governance Policy Development
