Built for Better Social Experiences
Founded in 2011, Social Factor is a privately owned social media agency specializing in social media strategy, community management, moderation, governance, social listening, analytics, social media tech stack optimization, social commerce support, influencer compliance, enterprise social operations, and more.
Texas Roots. Global Support.
Headquartered in the Dallas-Fort Worth area with team members in Texas and around the world, we help enterprise and global brands create stronger customer connections through strategic and scalable social media strategies and operational support.
Our distributed workforce allows us to support enterprise brands at scale while maintaining the responsiveness, flexibility, and human connection of a locally rooted agency partner.
We are proudly:
- Privately owned
- Founded in 2011
- Available 24/7/365
- Tech agnostic and platform flexible
- Built to support enterprise-scale social operations
Award-Winning Capabilities
Social Factor delivers award-winning social media services designed to help brands strengthen engagement, protect communities, optimize operations, and improve customer experiences at scale.
We work alongside internal teams, creative agencies, paid media partners, and enterprise technology platforms to support the operational side of social media that keeps brands connected to their audiences in real time.
Built for Enterprise Trust
Social Factor is SOC 2 Type I and SOC 2 Type II compliant, reinforcing our commitment to secure, reliable, and accountable operations.
From platform access management and internal workflows to data handling and operational processes, we maintain enterprise-grade standards designed to help brands scale with confidence.
Security, governance, and operational accountability are built into everything we do, because enterprise brands deserve a partner they can trust.
The Team Leading the Way
Our leadership team brings decades of combined experience helping some of the world’s most recognized brands navigate the ever-changing social media landscape. From the early days of social to today’s complex, always-on digital environments, they’ve helped shape strategies, build teams, solve challenges, and drive meaningful business results.
Scott Parker
CEO
Alicyn Yarbrough
COO
Scott Harris
Co-Founder
Mike Marshall
Co-Founder
Tawny Zahm
VP Partnerships & Growth
Mark Brinkerhoff
VP Client Strategy & Communication
Kate Grigal
VP of Strategic Partnerships
Marie Carroll
VP People & Culture
Beenish Shabbir
Director of Social Care
Sher Wilcox
Director of Analytics
Jason Gray
Director of Marketing
More Than a Vendor. A True Social Partner.
At Social Factor, we don’t believe in one-size-fits-all social media support.
We build long-term partnerships rooted in collaboration, responsiveness, operational excellence, and measurable impact. Whether supporting day-to-day engagement, enterprise governance initiatives, large-scale moderation efforts, social commerce operations, or real-time live event experiences, our team becomes an extension of yours.
Because successful social media isn’t just about publishing content, it’s about building stronger human connections at scale.