Social Media Governance
Managing social across teams, platforms, and partners can quickly become fragmented and risky. We help brands bring structure, security, and accountability to their entire social ecosystem—so you always know who owns what, who has access, and how your brand is protected.
Bring clarity and control to your social operations.
What Is Social Media Governance?
Social media governance defines how your brand manages access, enforces policies, and maintains control across platforms, teams, and partners, reducing risk while enabling teams to move faster. It creates a clear structure for ownership, decision-making, and accountability so nothing is left unmanaged or unclear.
Build a Scalable Governance Framework
We design governance models and Centers of Excellence that align teams, define ownership, and create clear workflows across your organization. This ensures consistency across regions and partners while giving teams the structure they need to operate efficiently.
Know What You Have and Who Has Access
We audit your full social footprint to identify risks across accounts, permissions, and processes so nothing is left unmanaged or unknown. By bringing visibility to your ecosystem, we help eliminate gaps that can lead to security or operational issues.
Reduce Risk and Stay Compliant
We implement policies, controls, and security practices that protect your brand and ensure alignment with platform and regulatory requirements. This reduces exposure while giving your team confidence that your social presence is secure and compliant.
We Don’t Just Advise—We Implement
We go beyond strategy to build and implement systems your teams can use every day—ensuring adoption, consistency, and long-term control.
Real Results
Leading Automotive Manufacturer
Our Challenge
- Client seeking to build a world-class social media center of excellence to serve all automotive operations in the region.
- Distributed social team across 9 business units, 6 agencies, 970+ internal / agency users, 12+ executive stakeholders
- No centralized password management, user success support, ongoing training, or dashboards / reporting
Our Solution
- Comprehensive audit of social content processes, software platforms, brand-owned channels, and team user accounts
- Streamlined monthly reporting to a single deliverable, with sections to serve each business unit
- Rolled out enterprise social credentialing and content management, along 1:1 training and 24/7 support helpline
The Results
- Executive Governance Council established for social, with shared reporting and voting procedures
- Identified and secured 700+ accounts with unauthorized publishing permissions for Toyota brand accounts
- 4,700+ workdays saved through personalized, on-demand 1:1 training for all social media stakeholders
- $1.4M+ cost savings since January 2020 through vendor management, training, and platform optimizations
Take Control of Your Social Governance
Do you know who created your social accounts and who still has access today? Are there duplicate or unmanaged accounts across regions? Are former employees or agencies still connected?
For many brands, social has grown faster than the systems behind it. Access is unclear, policies are outdated, and governance is reactive instead of proactive. That’s where risk lives.
We help you bring clarity, control, and confidence to your entire social ecosystem.
Talk to a Governance Expert
Tell us about your brand, social presence, and structure. Our team will follow up with a tailored strategy to bring structure, security, and clarity to how it’s managed.