THE SITUATION
A global convenience store brand came to Social Factor frustrated with the state of its social media operations. The company had low platform utilization, sporadic reporting, an overwhelming volume of unused dashboards, thousands of rogue social media accounts, and a significant need for a path forward.
OUR SOLUTION
Social Factor interviewed key stakeholders and completed a review of current tech stack to build a plan that would deliver the following key benefits:
- Streamline brand social footprint
- Create a secure environment for account access
- Enable operational action from the voice of the consumer
- Recommendations to understand and contextualize success through standardized data analysis
- Establish procedures for effective, consistent, and sustainable brand representation across social media
RESULTS
Social Factor provided an audit, social media playbook and five specific deliverables:
- Account Identification and Governance for consolidation of 8,400+ social channels
- Credentials Management
- Listening Dashboard Optimization for 240+ existing dashboards
- Integration steps to connect social with 6M+ customer records in CRM / CDP
