SITUATION
From time to time, enterprise companies will decide to make a change in social media technology. This is a massive undertaking that typically involves a variety of functions, including content, listening, analytics, commerce, and engagement. However, the key to success in any of those areas, especially when migrating to a new platform, is having clarity around how social supports larger business objectives so that the technology is always in service for the business. The tail cannot be allowed to wag the dog.
SOLUTION
As a partner with many of the major platforms, Social Factor is familiar with implementation processes in a variety of enterprise settings. Our team’s pre-implementation process smooths the transition from one technology to another by defining critical, non-technical requirements, such as governance, business requirements, reporting needs, stakeholder usability concerns, etc.
RESULTS
Social Factor has assisted in platform migrations and integrations involving many of the most used enterprise technologies in our space, including Sprinklr, Khoros, Hootsuite, Salesforce, Brandwatch., Meltwater, Emplifi, Sprout, Hubspot, and Buffer. The same technology is not right for every client, but whatever our clients use, they appreciate that Social Factor will bring both the business acumen and the technical experience to make the process as smooth and timely as possible while always seeking the best solution for their specific application.
