Social Listening
Turn conversations into intelligence. We analyze how audiences, influencers, and competitors talk about your brand to protect reputation, guide decisions, and uncover opportunities for growth.
Guide Smarter Decisions
Audience insights reveal what customers want, where competitors are winning, and where your brand can improve. These signals drive better product, service, and strategy decisions at scale.
Protect Your Reputation
Monitor conversations in real time to catch risks before they escalate into headlines. With early detection and fast response, your brand stays safe, credible, and trusted.
Uncover Growth Opportunities
Social listening highlights emerging trends and influencer conversations that point to new markets or revenue streams. By acting early, your brand stays ahead of shifts and captures momentum.
Amplified Positive Sentiment for a National Restaurant Chain, Reaching 22K+ Shares
When a leading restaurant brand needed to connect with guests post-pandemic, Social Factor delivered a content strategy that reached millions, boosted engagement, and turned audience reactions into a wave of positivity.
Challenge
Following the height of the pandemic, the client launched an initiative to welcome guests back to on-premise dining. With a long-standing reputation for treating employees and guests like family, the campaign aimed to demonstrate and inspire acts of care. To support the effort, the client asked Social Factor to publish and moderate audience reactions to more than 50 pieces of content across Facebook, Instagram, and X.
Solution
Social Factor partnered with the client and their agency to set and manage all content and asset logistics for the campaign. We developed detailed posting and moderation schedules based on the campaign calendar and provided real-time status updates to keep stakeholders aligned. Throughout the initiative, our team amplified positive sentiment by engaging with reactions, answering questions, and quickly addressing any issues as they arose.
Results
- Total campaign reach for all published content was 16M+ users
- Engagement levels beat average benchmarks and previous successes, including 92K+ likes, 22K+ shares, and 7K+ comments
- Audience reactions showed significant positive sentiment across the entire campaign (63% of measured messages)
