Social Media Strategy
In an always-evolving social landscape, you need a social playbook that keeps your brand ahead of the curve. From platform and engagement strategies to crisis management and competitive analyses, our strategies provide a roadmap to deepen online connections and drive business growth.
Sharpen Your Social Playbook
For global brands, social media never stands still. And neither can your strategy. As platforms evolve and consumer expectations shift, reputational risks emerge overnight. A polished playbook gives you the clarity to stay ahead to deliver an authentic community experience online, all while protecting your brand.
Audit Your Operations
Evaluating your social operations ensures the right technology, access, and guardrails are in place. From creating strategic approval paths to optimizing how your tech stack integrates, your team can move faster, stay compliant, and protect your brand at every touchpoint.
Elevate Fan Engagements
Fans expect more than content these days. They want connection. Engagement today means building strategies that strengthen loyalty and turn passive followers into active advocates. For global brands that means meeting audiences where they are and designing online experiences at scale that feel personal.
Engaged With 450K Comments During a Season of Livestreamed Games
Social Factor partnered with a major sports league to deliver a first-of-its-kind fan engagement playbook, powering 221 livestreamed events with 100M+ views, 44M hours watched, and nearly half a million comments managed, setting the stage for an even bigger Season Two.
Challenge
When a professional sports league chose a new platform to livestream its games, the partner platform needed an unprecedented and unparalleled fan experience online. They turned to Social Factor to develop and deliver a new type of engagement for their entire season of livestreamed games.
Solution
The Social Factor social team developed a detailed playbook, recommending specific strategies and policies for managing multiple types of interaction for multiple events every weekend, including:
- Flexible staffing strategies
- Moderation policies
- Escalation procedures
- Strategy for handling bad actors and repeat offenders
Results
Social Factor delivered a smooth inaugural season of live in-game interaction that exceeded all pre-season expectations. Plans for Season 2 started immediately after the end of Season 1.
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