Insights & Analytics
Data is only powerful when it drives action. We help enterprise brands harness social listening, predictive analytics, and audience attribution to turn raw data into strategic advantage. From understanding customer perceptions on social media to forecasting trends and quantifying ROI, our insights give leaders the clarity to make smarter decisions and the confidence to prove business impact.
Listen Beyond the Noise
Go deeper than vanity metrics. We analyze conversations across digital and traditional channels to uncover customer perceptions, competitor moves, and market shifts that shape strategy.
Predict What’s Next
Don’t just react… anticipate. Using predictive analytics, we forecast behaviors and trends so your brand can stay ahead of customer expectations and industry change.
Connect Actions to Outcomes
Every engagement tells a story. We track audiences at a conversational level and link interactions to business results, proving ROI and fueling smarter investments.
Solved 8K+ Rogue Accounts for Global Convenience Store Chain
Social Factor helped a global convenience store chain take control of its social media operations by consolidating 8,400+ rogue accounts and streamlining governance. With a new playbook, optimized dashboards, and CRM/CDP integration, the brand gained consistency, security, and a clear path forward for sustainable social success.
Challenge
A global convenience store brand came to Social Factor frustrated with the state of its social media operations. The company had low platform utilization, sporadic reporting, an overwhelming volume of unused dashboards, thousands of rogue social media accounts, and a significant need for a path forward.
Solution
Social Factor streamlined the brand social footprint by securing rogue accounts and creating an effective credentials management process. Then, working with stakeholders, established procedures for effective, consistent, and sustainable brand representation across social media.
Results
Social Factor provided an audit, a social media playbook, and five specific deliverables:
- Account identification and governance for consolidation of 8,400+ social channels
- Listening Dashboard Optimization for 240+ existing dashboards
- Integration steps provided to connect social with 6M+ customer records in CRM / CDP
