Overview
Social Factor partnered with a major sports league to power a first-of-its-kind livestream engagement strategy across 221 live events.
Over the course of the season, the team supported more than 100 million viewers, had over 44 million hours watched, managed 450K+ live comments, and delivered a scalable moderation and engagement framework built for real-time fan interaction.
Challenge
A major professional sports league needed to create a safe, engaging, and scalable fan experience for a brand-new livestreamed gaming season.
With hundreds of live broadcasts, unpredictable audience behavior, and millions of viewers expected throughout the season, the league required a partner capable of managing real-time engagement at enterprise scale.
Solution
Social Factor developed and operationalized a custom live engagement playbook designed specifically for high-volume livestreamed events.
The strategy combined real-time moderation, escalation workflows, staffing flexibility, and audience engagement protocols to support hundreds of hours of live competition throughout the season.
Key components included:
- Dynamic staffing models for peak event traffic
- Real-time moderation and escalation procedures
- Community health and brand safety policies
- Bad actor and repeat offender management
- Cross-event operational consistency across 221 livestreams
Results
Social Factor partnered with a major professional sports league to build and operate a first-of-its-kind livestream engagement program. Over a full season, our team delivered real-time moderation, dynamic staffing, and fan engagement across every broadcast, with results that led the league to immediately expand into Season Two.