Social Governance

For big brands and large global enterprises today, having a fully functional enterprise social media (ESM) operation — integrated with digital marketing — is not only an operational imperative, it’s also critical for business. Why? Because without it, the risk of real security and compliance issues greatly outweigh inherent brand reputation rewards. 

Step 1: Social Business Diagnostic

From social account consolidation (and probable sunsetting) to credentials management, listening queries/dashboard optimization, measurement guidelines and more, we will help you get a handle on your current state via an in-depth audit that can lead you down the path to a holistic social governance policy (and comprehensive playbook). The end result? A more secure, efficient — and cost effective — use of your social tools, technologies and potential integrations across the organization as a whole.

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Step 2: Enterprise Social Media Operations

In order to make your enterprise social media fully operational (and successful), you first must create key policies, processes and protocols to enable the proper people, tools and resources to work efficiently, effectively (cost and otherwise), and sustainably, long-term. These include strategies and guidelines designed to ensure organizational security and compliance, which are hugely critical and consequential for ESM operations.

Step 3: Social Center of Excellence

Once enterprise social media operations are in place, you then will be in a position to establish a true ESM center of excellence within your organization. This should consist of a governance council formed of key stakeholders throughout the organization — e.g. corporate communications, HR, IT, legal, marketing and other departments that play a role, directly or indirectly, in ESM guidance and direction. Having a center of excellence goes a long way toward ensuring a best-in-class brand operation.

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Are you ready to go on your Social Governance journey, and not sure where (or how) to start exactly? Not to worry, we can assess where you’re at and show you the way forward. Feel free to contact us at (817) 708-2500 or via sales@socialfactor.com.

Your Process to Success

The Social Business Diagnostic is created to be a rapid, results-driven first step in your Social Business Transformation. These four phases of work can be activated and completed in as few as four weeks, depending on client schedules. 

Gather

Develop team and contact lists

Credentialing and security onboard for teams

Connect to comms, reports, and repositories

Listen

Surveys sent to internal and external teams

Stakeholder interviews with key groups

Follow-up 1:1 questionnaires and meetings

Understand

Collate and develop insights

Validate initial hypotheses 

Share Quick Wins and define Agile sprints to implement

Share

Present initial Diagnostic to core group for feedback

Implement edits and socialize to complete team

Continue to implement Quick Wins and Future State Blueprint

Ready for a Change?

If you’re ready to move social media from an unknown to an asset, our team is ready to help. Let us unpack the incredible work your team is doing, and unlock the opportunities for even more.

Drop us a line

We’ll get back to you ASAP.