Social Governance
For big brands and large global enterprises today, having a fully functional enterprise social media (ESM) operation — integrated with digital marketing — is not only an operational imperative, it’s also critical for business. Why? Because without it, the risk of real security and compliance issues greatly outweigh inherent brand reputation rewards.
Step 1: Social Business Diagnostic
From social account consolidation (and probable sunsetting) to credentials management, listening queries/dashboard optimization, measurement guidelines and more, we will help you get a handle on your current state via an in-depth audit that can lead you down the path to a holistic social governance policy (and comprehensive playbook). The end result? A more secure, efficient — and cost effective — use of your social tools, technologies and potential integrations across the organization as a whole.
Step 2: Enterprise Social Media Operations
In order to make your enterprise social media fully operational (and successful), you first must create key policies, processes and protocols to enable the proper people, tools and resources to work efficiently, effectively (cost and otherwise), and sustainably, long-term. These include strategies and guidelines designed to ensure organizational security and compliance, which are hugely critical and consequential for ESM operations.
Step 3: Social Center of Excellence
Once enterprise social media operations are in place, you then will be in a position to establish a true ESM center of excellence within your organization. This should consist of a governance council formed of key stakeholders throughout the organization — e.g. corporate communications, HR, IT, legal, marketing and other departments that play a role, directly or indirectly, in ESM guidance and direction. Having a center of excellence goes a long way toward ensuring a best-in-class brand operation.
Are you ready to go on your Social Governance journey, and not sure where (or how) to start exactly? Not to worry, we can assess where you’re at and show you the way forward. Feel free to contact us at (817) 708-2500 or via sales@socialfactor.com.
Your Process to Success
The Social Business Diagnostic is created to be a rapid, results-driven first step in your Social Business Transformation. These four phases of work can be activated and completed in as few as four weeks, depending on client schedules.
Gather
Develop team and contact lists
Credentialing and security onboard for teams
Connect to comms, reports, and repositories
Listen
Surveys sent to internal and external teams
Stakeholder interviews with key groups
Follow-up 1:1 questionnaires and meetings
Understand
Collate and develop insights
Validate initial hypotheses
Share Quick Wins and define Agile sprints to implement
Share
Present initial Diagnostic to core group for feedback
Implement edits and socialize to complete team
Continue to implement Quick Wins and Future State Blueprint
Ready for a Change?
If you’re ready to move social media from an unknown to an asset, our team is ready to help. Let us unpack the incredible work your team is doing, and unlock the opportunities for even more.
