Intelligence
Leveraging advanced listening tools and predictive analytics for insightful reporting, forecasting trends, and quantifying ROI, all harnessed to drive strategic decision-making.
![](https://socialfactor.com/wp-content/uploads/2023/05/Group-6-12.png)
Listening
Understanding customer perceptions and competitive environment across digital and traditional media platforms to glean insights that inform strategy and action.
![](https://socialfactor.com/wp-content/uploads/2023/05/john-schnobrich-2FPjlAyMQTA-unsplash-scaled.jpg)
![](https://socialfactor.com/wp-content/uploads/2023/05/chris-montgomery-smgTvepind4-unsplash-scaled.jpg)
Predictive Analytics
Anticipating future behaviors and preferences with predictive analytics to forecast trends and stay ahead of customer expectations.
Audiences & Attribution
We use data to help your brand and business grow by understanding each of your audiences at a conversational level and connecting actions to outcomes.
![](https://socialfactor.com/wp-content/uploads/2023/05/brooke-cagle-uHVRvDr7pg-unsplash-scaled.jpg)
National Pet Care Retailer
Purr-fect Weekend Coverage Enables Pet Parent Love
![](https://socialfactor.com/wp-content/uploads/2023/05/Background-Illustration-1-1-8.png)
Our Challenge
- Client seeking triage and response for social over the weekend, mitigating potential for negative PR and viral crises
- Pet parent interactions span a wide gamut from influencer mentions to product questions to health emergencies, requiring diverse responses
- Cases can reference hundreds of different products, brands, or services provided by the client, requiring complex keyword query
Our Solution
- Deployed our team weeks ahead of work start date to train on client branding and products; updated the client’s social care playbook
- Developed situational response time benchmarks through historical data analysis, separating the crises from the questions in the data
- Redesigned client listening dashboards, triage queues, approval pathways, and response scenarios to optimize connection and speed
The Results
- Active Listening and accurate, meaningful data have improved all aspects of the client’s social media presence
- In one client’s own words: “We weren’t really looking at the right analytics. We thought we knew what we were listening & monitoring for, but the dashboards that Social Factor has built have significantly impacted our overall response time, brand sentiment, and established proper benchmarks.” Director, Corporate Communications
Downloads >>
Let's Talk
Ready to know more about your audience on social media? Get in touch with us and get the ball rolling.