Engagement
Foster a sense of belonging among a brand’s followers by creating safe spaces, thoughtful engagements, engaging live events, and building omnichannel experiences that resonate with brand communities.
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Multilingual Mastery
Our teams cover the world’s top 15 languages with native speakers that understand the slang, idioms, intent, and even the culture of your audience.
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Always On
We cover every time zone around the globe, connecting with audiences as they react throughout the day. We even manage real-time chat communities connecting with brands in the moment.
Proactive Engagement
Our teams amplify your social engagement by initiating with audiences, based on defined and data-driven processes.
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National Restaurant Chain
Community Management Gets a New Set of Wings
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Our Challenge
- Client sought to highlight 4/20 and connect with “craving” customers in a unique way, using a different voice just for this event moment
- This online change had to happen at the same time as multiple big offline activation events in San Francisco and across legalized states
- Brand teams developed “Lil’ Ranchy” (a bucket of ranch dressing) as a persona for social channels to adopt during this event
Our Solution
- Trained and deployed a team within 48-hours to provide turnkey social coverage, all using the client’s social management platforms
- Created custom engagement moments that extended the new brand persona, bringing Lil’ Ranchy to life through conversation
- Designed workflows and response teams to escalate negative sentiment in real time while maintaining positive brand character
The Results
- 250% increase in comments against benchmark averages across all channels managed for this campaign
- 1.2M+ total impressions for the campaign attributed to channels managed by Social Factor
- Campaign “far exceeded” client expectations for response volume, audience engagement, and ease of escalation procedures given the tight turnaround timeline
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Do your feeds need a little Social Care? Our team us up for the task.