It's cliche, but true:
People are our greatest asset.

Get to Know Us

With a collective 40 years of experience working in digital marketing for agencies and companies large and small, our fearless leaders ensure we’re always learning and improving, so we can deliver great results for our clients.


Luke Hejl

Luke is a passionate, results-focused leader. He has dominated the online marketing and advertising space for over 15 years on both agency and client sides. Luke’s experience with a wide variety of industry verticals and brands like MTV, Universal Orlando, John Deere, Rackspace, Dell and Marriott enables him to offer strategic and experienced counsel to clients with a focus on integrated marketing solutions.

Prior to joining Social Factor, Luke was a key leader at Doctors In Training (DIT) — an online medical education company — as director of marketing. DIT saw quick and exponential growth each year of his tenure. Prior to DIT, Luke led teams at leading Austin digital agencies T3 and Springbox, where he worked with companies from Fortune 500s to SMBs. Luke has an obsession for excellence in everything he does.

Jeana Abboud
VP of Operations

Jeana has 15 years of experience working in both digital and traditional advertising across a variety of disciplines, including account management, operations, strategic planning and creative management. Prior to joining Social Factor, Jeana worked at several award-winning agencies, from New York to Chicago and San Francisco, including Goodby Silverstein & Partners, Razorfish, VML, GSD&M and Fortune Promoseven. Some of her favorite client projects were with Fortune 500 companies like BMW, L’Oreal, Nestle, Adobe, AT&T and Charter Communications. When she’s not working hard, Jeana’s playing hard. She loves to travel, explore and spend time with friends and family.

Scott Parker
VP of Client Success

Scott has 12 years of agency experience, touching strategy, analytics, digital, PR, social and paid media. Prior to his time at Social Factor, Scott spent over 10 years with Warren Douglas Advertising in Fort Worth. He has experience with a diverse range of clients including Tyson Foods, Essilor of America, Traulsen Refrigeration, Advisor Group (formerly AIG) and HCA. A creative, data-driven problem solver, Scott is passionate about building high performing teams that deliver business-building results for his clients.

Scott holds an MBA from SMU’s Cox School of Business, an MA from SMU’s Meadows School of the Arts, and undergraduate degrees from both the University of Memphis and Harding University. Originally from Memphis, where he learned to love pork barbecue, the blues, and basketball, Scott has been in Fort Worth for just over 10 years where he lives with his wife and three children.

Our Values

We work hard to deliver big ideas to our clients and execute meticulously, but we also know when it’s time to grab a beer, spend time with family or catch a yoga class. We’re always chasing, but never arrogant.


We share credit, emphasize team over self and define success collectively rather than individually.


We are self-motivated and diligent. We have an insatiable appetite for learning and a never-ending curiosity.


We have good judgement and intuition around the subtleties of group dynamics and the impact of words and actions.


We embrace healthy lifestyles, celebrate victories and maintain a positive attitude. We understand that who we are at the core, spills out.