Your Digital Experts

Get to Know Us

Our team of digital marketing experts draws from a vast array of experience with national and international brands ranging from CPG to technology and beyond. While we’re always learning and staying on top of the latest digital trends, our top priority is to deliver the great results our clients have come to expect.

Leadership

Scott Parker
CEO

Scott brings 12 years of agency experience, touching strategy, analytics, digital, PR, social and paid media. Prior to his time at Social Factor, Scott spent over 10 years with Warren Douglas Advertising in Fort Worth. He has experience with a diverse range of clients including Tyson Foods, Essilor of America, Traulsen Refrigeration, Advisor Group (formerly AIG) and HCA. A creative, data-driven problem solver, Scott is passionate about building high performing teams that deliver business-building results for his clients.

Scott holds an MBA from SMU’s Cox School of Business, an MA from SMU’s Meadows School of the Arts, and undergraduate degrees from both the University of Memphis and Harding University. Originally from Memphis, where he learned to love pork barbecue, the blues, and basketball, Scott has been in Fort Worth for just over 10 years where he lives with his wife and three children

Jeana Abboud
COO

Jeana brings 17 years of experience working in both digital and traditional advertising across including account management, operations, strategic planning and creative management. Jeana has worked at several award-winning agencies, in New York, Chicago, Dubai and San Francisco, including Goodby Silverstein & Partners, Razorfish, VML, GSD&M and McCann Worldgroup’s FP7. Some of her favorite client projects were with companies like BMW, L’Oreal, Nestle, Adobe, AT&T and Charter Communications. Through these experiences, she has evolved into her role as an operations expert and enthusiast, focused on business and operations success supported by marketing strategy. When she’s not working hard, Jeana’s playing hard. She loves to travel, explore cultures and spend time with friends and family.

Our Values

We are a team of client-focused, group-above-self and highly-motivated individuals who have an attention to detail and passion for results that goes beyond client expectations. We also know when it’s time to disconnect and grab a beer or catch a yoga class to recharge. We’re always pursuing excellence in our work, but we’re never arrogant or above doing what needs to be done.

Humble

We share credit, emphasize team over self and define success collectively rather than individually.

Hungry

We are self-motivated and diligent. We have an insatiable appetite for learning and a never-ending curiosity.

Smart

We have good judgement and intuition around the subtleties of group dynamics and the impact of words and actions.

Healthy

We embrace healthy lifestyles, celebrate victories and maintain a positive attitude. We understand that who we are at the core, spills out.