THE SITUATION
With the automotive industry heading into an era of massive structural change, a leading manufacturer came to Social Factor for support in defining and articulating a new social media channel strategy. Three primary goals of the organization were to:
- Unify the vision for social media
- Set a high bar of excellence,
- Plan for inevitable adaptation along the journey.
OUR SOLUTION
Social Factor conducted extensive primary and secondary research into brands outside the automotive industry to measure:
- Social trends
- Platform utilization
- The automotive industry
- The company’s marketing and communications objective
- Branded social channels
- Competitors
- Customers
- Enterprise social media best practices
RESULTS
Social Factor delivered a comprehensive document to serve as a North Star for all business units and their agency partners for the next decade. A month-long series of meetings were held to integrate multiple points of view and build consensus around a sustainable plan to follow into the future. We aligned 11 internal business units that represent 150+ employees, 40+ social channels, 15+ agency partners, and over 200 million engagements per year.
