SITUATION
A national restaurant chain launched an engagement campaign to amplify care and connection throughout its brand community. Rooted in the company’s history of treating employees and guests like family, they aimed to demonstrate and inspire acts of care. Over the course of the campaign, the brand engaged Social Factor to publish and moderate over 50 pieces of content across Facebook, Instagram, and Twitter (now X).
SOLUTION
Social Factor aligned with the brand and its creative team to provide asset edits and management, editorial calendar scheduling, specialized social engagement, and proactive copy edits. Despite additional unplanned creative solutions, every piece of content was delivered as planned, allowing the moderation team to grow excitement for the campaign through unique hashtags and positive comment highlights.
RESULTS
The brand achieved over 60% positive sentiment from their community on tracked campaign engagements. At its conclusion, the campaign’s total reach exceeded 16M, and it garnered over 92k likes, more than 22k shares, and over 7k comments.
