SITUATION
Cisco needed to increase its overall thought leadership for several of its prominent executives, to raise their visibility and support the brand’s key messages. The company wanted to educate IT professionals, software engineers, and members of the technology C-suite about its industry-leading enterprise networking, cybersecurity, and digital transformation technologies in a more authentic way via its company leadership.
SOLUTION
Social Factor built an executive presence social strategy that consists of executive goals, target audiences, key messages, and tone of voice designed to deliver impressions and engagement. The strategy included daily channel moderation to identify opportunities for deeper audience engagement. Furthermore, paid media on Twitter was leveraged to drive awareness of key content and messages, as well as stimulate follower growth.
RESULTS
Social Factor’s most recent Cisco executive engagement generated the following results:
750 New Followers
900K Impressions
40K Engagements
