Engagement
Foster a sense of belonging among a brand’s followers by creating safe spaces, thoughtful engagements, engaging live events, and building omnichannel experiences that resonate with brand communities.
Multilingual Mastery
Our teams cover the world’s top 15 languages with native speakers that understand the slang, idioms, intent, and even the culture of your audience.
Always On
We cover every time zone around the globe, connecting with audiences as they react throughout the day. We even manage real-time chat communities connecting with brands in the moment.
Proactive Engagement
Our teams amplify your social engagement by initiating with audiences, based on defined and data-driven processes.
National Restaurant Chain
Community Management Gets a New Set of Wings
Our Challenge
- Client sought to highlight 4/20 and connect with “craving” customers in a unique way, using a different voice just for this event moment
- This online change had to happen at the same time as multiple big offline activation events in San Francisco and across legalized states
- Brand teams developed “Lil’ Ranchy” (a bucket of ranch dressing) as a persona for social channels to adopt during this event
Our Solution
- Trained and deployed a team within 48-hours to provide turnkey social coverage, all using the client’s social management platforms
- Created custom engagement moments that extended the new brand persona, bringing Lil’ Ranchy to life through conversation
- Designed workflows and response teams to escalate negative sentiment in real time while maintaining positive brand character
The Results
- 250% increase in comments against benchmark averages across all channels managed for this campaign
- 1.2M+ total impressions for the campaign attributed to channels managed by Social Factor
- Campaign “far exceeded” client expectations for response volume, audience engagement, and ease of escalation procedures given the tight turnaround timeline
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Do your feeds need a little Social Care? Our team us up for the task.
