Audit Your Digital Presence
Your brand lives across more than just social media. From owned accounts to dark social, review platforms, and customer touchpoints, it can be difficult to see what’s working, what’s at risk, and what’s being missed.
Our Social Business Diagnostic is a comprehensive audit of your digital footprint, giving you full visibility into your accounts, access, engagement, and performance across platforms.
Get clarity across your digital ecosystem.
What Is a Social Business Diagnostic?
A social business diagnostic is a comprehensive audit of your brand’s digital presence, evaluating accounts, access, engagement, performance, and risk across social media, review platforms, and other customer touchpoints. It provides a clear view of what exists, how it’s managed, and where improvements can drive better results.
See Your Entire Digital Footprint
We identify and map all brand-owned and affiliated accounts across social platforms, review sites, and emerging channels, giving you a complete view of your presence. This includes uncovering duplicate, inactive, or unmanaged accounts that may be impacting your brand without your awareness.
Understand Ownership, Access, and Risk
We evaluate account ownership, permissions, and governance gaps to uncover risks and ensure your brand is secure and properly managed. By clarifying who owns what and who has access, we help eliminate confusion and reduce exposure across your ecosystem.
Uncover Performance and Engagement Gaps
We analyze how your brand engages with customers across channels, identifying missed opportunities to improve response, consistency, and overall performance. This helps ensure every interaction is aligned with your brand standards and contributing to measurable results.
More Than an Audit—A Path Forward
Our diagnostic doesn’t just show you what’s happening. It provides clear, actionable recommendations to improve governance, strengthen engagement, and optimize your digital operations.
Real Results
Bringing Structure to a Complex Social Ecosystem
Through a comprehensive diagnostic, we helped a global convenience store brand gain visibility, secure access, and establish a scalable foundation for governance and performance.
Our Challenge
A global convenience store brand came to Social Factor with a fragmented and unclear social media ecosystem. Thousands of accounts existed across markets, platform usage was inconsistent, reporting lacked standardization, and visibility into performance and access was limited.
Without a clear understanding of their digital footprint, the brand faced operational inefficiencies, missed insights, and significant risk.
Our Solution
We conducted a comprehensive social business diagnostic to audit the brand’s full digital presence—reviewing accounts, access, technology, and reporting across regions and teams.
Through stakeholder interviews and a detailed audit of their tech stack and social footprint, we delivered a clear, actionable roadmap to:
- Consolidate and streamline their global account structure
- Secure and manage account access at scale
- Standardize reporting and measurement frameworks
- Turn customer data into actionable insights
- Establish consistent governance and operational processes
The Results
The diagnostic provided the clarity and structure needed to transform how the brand manages social at scale.
- Audited and consolidated 8,400+ social accounts globally
- Secured account access through centralized credential management
- Optimized 240+ listening dashboards into actionable reporting
- Connected social data with 6M+ customer records in CRM/CDP systems
For a $40B+ brand, where a crisis could impact billions in enterprise value, the diagnostic laid the foundation for stronger governance, reduced risk, and more effective decision-making.
Curious Where You Stand?
Not sure if a full audit is right for you yet? Start with our free assessment to uncover your biggest gaps and get a clear starting point before making any decisions.
Takes just 3 minutes — no strings attached
You Can’t Manage What You Can’t See
Do you know how many accounts represent your brand across platforms? Who owns them? Who has access? Are customer interactions being managed consistently across social, reviews, and emerging channels?
For many organizations, digital presence grows quickly, but visibility doesn’t. That leads to gaps in performance, missed opportunities, and unnecessary risk.
We help you uncover what’s happening across your ecosystem, so you can take control.
Get a Clear View of Your Digital Presence
Share a few details about your organization, and our team will walk you through how the diagnostic works and what you can expect.