Why It’s Essential To Understand Context on Social Media

Hello. My name is Mary, and I am currently in Facebook Jail. I’m sure you’re wondering what landed me in the ol’ FB pokey, and I’m here to tell you: Community Guidelines Violations. I’m a hardened criminal, so this is my second time in the hoosegow. As part of my community service to help soften […]

When to Hop Aboard the New Platform Bandwagon

As of 2021, over 3 billion people will use social media, according to Influencer Marketing Hub. There are currently over 2.32 billion monthly active users on Facebook, so it’s safe to say nearly everyone who uses social media is on Facebook. That doesn’t mean Facebook should be the be-all-end-all for marketers, but it’s a great […]

Should My Brand be Proactive or Reactive on Social Media?

You have a great product or service. You know your target audience. You’ve created a great marketing campaign. Simply put, you have a great brand. But how do you translate all of that greatness into social media success? Should you just optimize your marketing campaign for social, wind it up and let it go? Or […]

Does Your Digital Strategy Need a Refresh?

At Social Factor, we believe the gap between traditional and digital marketing is narrowing. Today, digital communications touch every demographic in our society: 67 percent of U.S. adults age 65 and older use the internet, and 42 percent of them have a smartphone (Pew). 94 percent of 18 to 24 year-olds report using YouTube (Pew). […]

Is it Best to Create or Curate: That is the Question

If you’re a content marketer, you’re probably struggling to find or create enough content to fill your editorial calendars and keep your audience engaged, which begs the question: Should you be creating your own content, or curating content by others? And if both, what’s a healthy balance between curated and created content? Finally, how can […]

How Ad Moderation Can Boost Performance this Holiday Season

With the 2020 holiday season nearly upon us, the online competition to get your brand in front of potential customers is about to become more fierce. Social media advertising is a key component in any brand’s strategy for reaching customers. In fact, according to the most recent survey from CMO Survey, social media advertising budgets […]

Why You Should Follow Competitors on Social Media

Managing social media is a lot more than responding to comments left on your various platforms; it’s about creating conversations between your brand and customers – both present and potential – in a way that makes them want to come back for more. Part of that conversation comes from utilizing tools to know what your […]

How to Incorporate Trending Topics into your Content Calendar

Ever since the first cat video showed up on YouTube (2005, if you’re interested), people have clamored for viral social media content. While some trends seem here to stay (”What kind of breakfast food are you?”), others have fallen to the wayside (clickbait couldn’t have died fast enough). Producing engaging content can be one of […]

How to Build a Social Media Ambassador Program

Only forty-seven percent of people around the world say they trust earned media — including recommendations from friends, family, and online reviews — above all other forms of advertising. This is down from a sizeable sixty-six percent in 2015. Consumer brands and nonprofits are harnessing the power of social media ambassadors to build excitement and spread […]

How Can Digital Marketers Continue the Conversation?

From Social Factor webinar “Transcend the Transaction with Jay Baer – Using Digital Content to Drive Year-Round Engagement” When creating a marketing plan around an event for your brand, digital marketers are familiar with the event lead-up, plans for marketing during the event, and the follow-up emails. But what if we as marketers think of […]