Does Your Digital Strategy Need a Refresh?
At Social Factor, we believe the gap between traditional and digital marketing is narrowing. Today, digital communications touch every demographic in our society:
67 percent of U.S. adults age 65 and older use the internet, and 42 percent of them have a smartphone (Pew).
94 percent of 18 to 24 year-olds report using YouTube (Pew).
66 percent of Americans have made a purchase online (Pew).
We also understand that customer touchpoints are not exclusively digital. We live in a world of omni-channel communications where customers expect a seamless experience across all channels and platforms.
Because we know this to be true, Social Factor’s Digital Audit + Strategy takes into account how a brand engages customers at every stage of its journey. By understanding your business objectives, competitive landscape and target audiences, we help you determine the appropriate role for digital marketing to meet your objectives — and we provide you a roadmap to get there.
Business Objectives: What business goals do you want to meet through the use of a social media platform? Which of your brand objectives will best be answered by taking parts of your business online? What clear-cut goals do you have for the digital side of your customer service or business management?
These are just a few of the questions to ask as you decide the right digital strategy for your business. Understanding your goals and objectives will help you decide which platforms are best, and how to best meet the needs of your online customers.
Competitive Landscape: Which of your competitors is already online? What are they doing right, or what should they change with their online approach? Are there any platforms where your business can outshine your competition?
Understanding what competitors are already doing, and learning from their successes and failures just makes sense. When your brand takes the time to do a little research, it will have better opportunities to not only reach your existing customers, but also customers who might be otherwise engaged with one of your competitors.
Target Audience: Which platform will best serve your existing customers? Which platform houses new customers your brand wants to engage? What information or product details will your online audience hope to find on your digital platform?
Simply creating an online space isn’t enough. Brands must understand who they are targeting and what behaviors are different from platform to platform in order to best meet their online business objectives. A good digital strategy considers what brands want to share, and also to whom the product or service is being shared.
If you could use a hand in solving your digital challenges and increasing your revenues, contact us here.