If you’re considering hiring an agency to handle your social for you, you already know how critically important it is to maintain a positive online presence. Maybe you’re looking to revamp, rebrand, or simply reconnect with your community. No matter what your needs are, the questions you should ask a prospective agency are the same. Once you get past the pitch deck, these key questions will help you get to the heart of any agency to see if it’s the right fit for you and your brand.
Question 1: What’s your vision for the future?
This question will separate those who tow the line from the visionaries. Given the ever-changing pace of social, you don’t want an agency that’s going to rest on its laurels. This question gets at whether the agency is up on trends; are they on the forefront of what’s fresh and new, or are they comfortable sticking with what’s worked in the past? More than ever, authenticity and fresh content are key to truly reaching an audience on social, and you want to make sure your agency isn’t still focused on the starched social presence of days past.
Question 2: How do you define success?
Asking this question tells you a lot about the internal processes of an agency. Is success getting you ramped up and onboarded quickly? Is it timely execution? Engagement? Or, all of the above? Does success mean coming up with the most creative ideas possible? These are key questions to align on. While your ideas about success don’t need to be exactly the same, they should overlap in the ways that are most important to you and your brand.
Question 3: How do you measure success?
This is a question we feel strongly about as a company. We feel a vibrant and engaging online presence should be backed up by a healthy ROI (return on investment). While ROI can mean a lot of different things, measuring and reacting on ROI is critical to developing a successful online presence.
Question 4: What makes you most excited about what you do?
We like this question because it gives agencies opportunities to show you not just what they do but why they do it. In a perfect world, agencies aren’t driven by only results and data, but also by passion. When an agency is passionate about what it’s doing, you see it in the work. In today’s online world, lack of passion can read as inauthentic, and if an agency isn’t passionate about the work it does, there is little chance it will succeed in connecting authentically with your audience.
Question 5: What work are you most proud of?
This question gives you a chance to get to know the work your prospective agency has produced in the past. Whether this question is answered by some key case studies, or a walk-through of past work, getting to know the style and flavor of an agency is essential when you want to collaborate.
Have any more questions for us? Get in touch! Let’s get social.
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