Storms are incredibly dangerous, and its important to recognize and use the resources in place to keep you and your loved ones safe. What is LESS talked about/has resources for, is protecting your brand during less literally storms. Here are some principles that will help keep your brand safe whether facing a literal weather event, or upset customers trending on Twitter.
When calamity occurs, individuals and organizations alike are more likely to survive with proper planning. For enterprises with social media operations, a handful of steps can be vital in the event of a natural disaster:
Disasters happen, so it’s important to evaluate our brands and act accordingly. For example, does your brand relate to this moment, this place, these people? If your brand’s voice can’t add value in a situation, staying silent might be the best option. Speaking up just to be seen will never be perceived as genuine interaction online, so take a moment to decide whether you’re helping the situation, or only yourself.
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