Fender Guitars needed help organization their social software platform. They needed help defining workflows, processes for identifying escalations, and flagging influencer/artist content. Responses in their social channels was inconsistent, event implementation wasn’t optimized, and there wasn’t a clear path to success.
Social Factor was able to provide a cohesive plan that allows Fedner to leverage their existing investment in Social Media Software by
Event activation example: Fender donated 200K free Fendor Play licenses during early Covid, previously hadn’t been able to capitalize on this in social forums, but with Social Factors help they achieved the following results.
Toyota USA needed help moderating 3 key marketing events throughout the year: The Winter Olympics, Super Bowl, and HQC in addition to the day-to-day moderation of Toyota’s social media channels that Social Factor already handles.
During these events, volume dramatically increases on social channels. The team needed to address not only the increased volume, but also continue to moderate daily incoming engagements, response time, and standard KPI’s.
The team strategically prioritized and sorted conversations quickly to ensure the biggest impact. They created automated filters to instantly detect & eliminate spam content across all social media pages, created event specific dashboards and matrices with responses to boost engagement quickly and efficiently. Additionally, Social Factor built specific event protocols and contingencies based on client guidelines to mitigate for any crisis during these events.
Social Factor was able to successfully support this massive addition because they had built and refined Toyota’s CXM platform and workflows.