7 Steps to Determine ROI from Executive Thought Leadership
It’s a question as old as time — or at least as old as Facebook. What is the value of digital content and social media for business? As an agency, this is a question we have to answer for each of our clients. And for executives, it’s a question that must be considered before building […]
The Intersection of CEO Credibility and Social Media
In 2017, the Edelman Trust Barometer set off alarms that global credibility among top executives was the lowest it had ever been, at just 37%. While this number rose to 47% in Edelman’s 2019 report, it still leaves plenty of room for growth. As a millennial workforce starts to impact organizational priorities, we’re seeing a […]
Tearing Down the Barriers to Executive Thought Leadership
It’s easy to make excuses. We all do it. Each day has its own list of important items that need to be done, and inevitably, there’s always something left undone. As a CEO, I constantly struggle with not having enough hours in the day, let alone the extra time to think strategically about myself as […]
Why We Need Troublemakers In Business
The temptation to surround yourself with people who agree with you is strong. Especially when it comes to business decisions and trying to move forward with company plans. Keep in mind, however, that it isn’t the “yes men” who inspire innovation. It’s the people who stand out. The thorns. Those who ask, “Why?” And while […]
Being a Thought Leader is No Longer an Option for Executives
C-suite and high-level executives joining social media is no longer just a trend — it’s the norm. As of March 2019, 54% of Fortune 500 CEOs have a presence on social media, which is a significant increase from 2016 when only 40% had a social media presence. Even though over half of Fortune 500 CEOs […]
